Receiving a shipment
- Unpack and process flowers as soon as possible after they arrive
- Re-cut stems at an angle under water or immediately before hydrating
- Remove any foliage that would sit below the waterline
- Use clean buckets and fresh water with flower food mixed at the recommended ratio for the product you're using
- Keep a cool processing area; heat shortens vase life quickly
Ongoing care in the shop
- Change bucket water and re-cut stems regularly, not just once at intake
- Keep arrangements away from direct sun, heating vents, and drafts
- Keep flowers away from ripening fruit, which releases ethylene gas that shortens vase life
- Refrigerate stock when possible, since consistent cool temperatures extend freshness
What customers should know
Simple written care instructions, water changes, trimming stems, keeping arrangements out of direct sun, help arrangements last longer after they leave the shop and reduce complaint calls.
Common questions
How often should vase water be changed?
Every couple of days is a common practice, sooner if the water looks cloudy, since bacteria buildup shortens vase life.
Why do some flowers wilt faster than others?
Vase life varies a lot by variety; some flowers are simply more delicate or ethylene-sensitive than others.
Does refrigeration actually matter?
Yes, consistent cool storage slows the biological processes that cause flowers to age, which is why many shops use a floral cooler.