SEASONAL FLORIST PLANNING

Prom season planning for flower shops

Prom is a compressed, high-volume season for corsages and boutonnieres, often concentrated into a handful of Friday and Saturday pickup windows across a few spring weeks.

Seasonal PlanningProm

What makes prom different

Planning ahead

  1. 3–4 weeks out

    Open prom ordering with a clear cutoff date, and confirm wholesale availability for common prom flowers and colors.

  2. 1–2 weeks out

    Confirm your pickup-day staffing and workspace — corsage and boutonniere assembly is labor-intensive per unit even though each piece is small.

  3. 2–3 days out

    Batch-build what you can in advance (bases, ribbon work) without wiring live flowers too early, so pickup day is assembly and finishing rather than starting from scratch.

  4. Pickup day

    Have a clear system for matching each order to the right customer — group orders with similar color schemes are easy to mix up without one.

Common questions

How far ahead should prom orders open?

Many shops open ordering a few weeks before the dance, since prom dates are known well in advance and early ordering helps with wholesale planning and workload spacing.

Should corsages and boutonnieres be priced differently from regular arrangements?

They're a different kind of labor — many small, detailed pieces rather than one larger arrangement — so pricing them off your own real labor time per piece, not just stem cost, tends to hold up better than treating them like a scaled-down bouquet.

How do I keep group orders from getting mixed up at pickup?

A clear naming/labeling system tied to each customer's actual order, checked at pickup, is the most reliable way to avoid mismatches when several similar-looking orders are ready at once.

Handle prom season without the mix-ups

Start a 14-day free trial — no credit card required.

Start free trial